Yonderland Slashes Direct Emissions 71% and Boosts Second‑Hand Sales

*TL;DR – Yonderland reduced its direct (Scope 1‑2) emissions by 71% versus 2019, beating its Science Based Targets initiative goal three years early, while second‑hand sales surged 49% in 2025.*

Context Yonderland, the outdoor‑gear retailer behind brands such as A.S. Adventure and Snow+Rock, released its 2025 Sustainability Report in April 2026. The report tracks climate action, circular services, and supply‑chain engagement across its stores in Belgium, France, the Netherlands, Luxembourg and the United Kingdom.

Key Facts - Direct emissions (Scope 1 covers on‑site fuel use; Scope 2 covers purchased electricity) fell 71% from the 2019 baseline, surpassing the 50% cut pledged for 2027. The overall corporate carbon footprint dropped 15.5%. - The company integrated product‑level carbon data from brands into its Scope 3 reporting, now covering roughly two‑thirds of emissions in the largest category. - Circular initiatives expanded: 23,000 repairs, 21,000 washes, 65,000 re‑proofed shoes, and 59,000 rentals—all up year‑on‑year. Recycle‑My‑Gear collections rose 4% to 147,000 kg, and the recycling rate edged to 81%. - Second‑hand sales reached 16,700 items across 34 stores, a 49% increase from 2024. - Supply‑chain engagement improved, with 53% of high‑emission brands now holding science‑based climate targets, moving toward a 2027 goal of 74.6%. - Melanie Grünwald, Yonderland’s Head of Sustainability, warned that global climate policy is fragmenting, making the company’s internal resilience focus critical.

What It Means Yonderland’s emissions cut demonstrates that retail groups can meet, and exceed, science‑based climate benchmarks without regulatory pressure. The surge in second‑hand sales shows consumer appetite for circular options, reinforcing the business case for resale and repair services. By embedding carbon accounting into Scope 3, Yonderland gains clearer insight into upstream impacts, positioning it to influence suppliers toward greener practices.

Looking ahead, the retailer’s next challenge will be scaling science‑based targets across the remaining 47% of its supply chain while navigating a fragmented policy landscape that could affect future emissions regulations.