Yonderland Beats Emissions Goal with 71% Cut and 49% Rise in Second‑Hand Sales

Context Yonderland operates outdoor retail brands across Belgium, France, Luxembourg, the Netherlands and the United Kingdom. Its 2025 sustainability report, released in April 2026, tracks progress on climate action, circular services and supply chain engagement.

Key Facts The company reported Scope 1 and 2 emissions, which cover direct fuel use and purchased electricity, down 71% from the 2019 baseline, exceeding the 50% reduction target set for 2027 by the Science Based Targets initiative (SBTi). Simultaneously, second‑hand sales rose to 16,700 units, marking a 49% year‑on‑year increase across 34 stores. Melanie Grünwald, Head of Sustainability, noted that the global policy environment for climate action has become more fragmented and hesitant despite rising scientific urgency.

What It Means These results show Yonderland is aligning operational changes with its climate commitments while expanding circular offerings. The early emissions cut suggests the group’s efficiency measures are delivering faster than anticipated. Growth in second‑hand sales indicates consumer appetite for reused gear is strengthening. Looking ahead, analysts will watch whether Yonderland can maintain emissions momentum amid a fragmented policy landscape and whether its circular services continue to scale.