IPA Council Welcomes Twelve New Members, Elects Bozicevich as Honorary Secretary

Context The IPA Council is the governing body of the Institute of Practitioners in Advertising. It consists of 42 elected members serving three‑year terms and six ex officio members, including the chairs of the national clubs. Members are elected by the IPA’s broader membership and serve staggered terms to ensure continuity.

Key Facts At the quarterly council meeting on 29 April, twenty‑one individuals were either newly elected or re‑elected. Nine of them received another three‑year term, while twelve joined the council for the first time.

Tom Mott, IPA Director of Membership and Secretary to Council, said the new members bring fresh perspectives from a wide range of agencies. He emphasized that the council’s strength lies in hearing varied agency viewpoints. Immediately after the council meeting, the IPA Annual General Meeting elected Katrina Bozicevich, CEO of MG OMD, as Honorary Secretary and formally confirmed Sue Benson, founder of The Behaviours Agency, as IPA Chair for England & Wales.

What It Means The influx of twelve new voices expands the council’s industry representation and may shift discussions toward emerging media models and diversity initiatives. With Bozicevich handling secretarial duties and Benson leading the England & Wales chair, the leadership team balances continuity and renewal.

Observers should watch how the refreshed council influences the IPA’s upcoming policy papers and advocacy work. This could affect the IPA’s guidance on emerging channels such as retail media and influencer partnerships.

What to watch next The council’s first substantive meeting after the AGM, scheduled for June, will test how the new members shape the IPA’s strategic priorities. Additionally, the council will review nominations for the next round of elections slated for autumn.