IPA Council Adds 21 Members, Names Katrina Bozicevich Honorary Secretary

Context On 29 April the Institute of Practitioners in Advertising (IPA) held its quarterly council meeting, followed by the Annual General Meeting. The council, the IPA’s governing body of 42 elected members, sets strategic direction for the UK advertising industry.

Key Facts - Twenty‑one individuals were either newly elected or re‑elected to the council. Nine members secured a further three‑year term; twelve are newcomers. - Re‑elected members include Zaid Al‑Zaidy (Beyond), Dan Appleby (Drummond Central), and Katrina Bozicevich (MG OMD) among others. - New council members span agencies such as Starcom, WPP Media, Saatchi & Saatchi, Billion Dollar Boy, Mediaplus UK, VML UK, Havas London, Droga5, Lucky Generals and IMA. - At the AGM, Katrina Bozicevich, CEO of MG OMD, was elected Honorary Secretary. Sue Benson, Founder & CEO of The Behaviours Agency, was confirmed as IPA Chair for England & Wales. - Tom Mott, IPA Director of Membership, emphasized the council’s role as the senior discussion forum and welcomed the fresh perspectives of the twelve newcomers.

What It Means The infusion of twelve new voices expands representation across a broader range of agencies, potentially shifting council debates toward emerging market challenges and digital transformation. Retaining nine experienced members ensures continuity in governance while the new Honorary Secretary will oversee council administration and liaison duties. Stakeholders can expect the council to address issues such as talent shortages, data privacy, and sustainability in upcoming policy discussions.

Looking Ahead Watch for the council’s first strategic plan release, which will outline priorities for the next three years and signal how the new composition will influence industry standards.