Sky Secures Global Formula 1 Rights Through 2034, Extends Italian Deal to 2032

*TL;DR Sky will broadcast Formula 1 worldwide through 2034 and in Italy through 2032, after Liberty Media’s private talks blocked rival offers.

Context Formula 1’s media landscape has shifted as streaming services eye premium sports rights. In the United States, Amazon Prime Video recently entered the market, prompting Formula 1’s owner, Liberty Media, to safeguard existing partnerships. The latest agreements keep the sport on Sky’s traditional pay‑TV platform in Europe.

Key Facts - Sky Sport Italia signed a new contract that guarantees Formula 1 coverage in Italy until the end of 2032. The deal preserves the sport’s slot on the dedicated Sky Sport F1 channel (channel 207). - Sky UK extended its UK broadcasting rights through the 2034 season, adding two more years to the previous agreement. - Liberty Media conducted off‑record negotiations aimed at preventing new entrants, such as Amazon Prime Video, from entering the European rights pool.

What It Means For Sky, the extensions lock in a flagship property that drives subscriber loyalty and premium advertising revenue. The Italian market, where motorsport enjoys strong viewership, retains a familiar presentation style and on‑air talent, reducing disruption for fans.

Liberty Media’s strategy signals a preference for long‑term stability over short‑term bidding wars. By keeping the rights with a single broadcaster across most of Europe, the sport avoids fragmented coverage that could dilute brand consistency.

Potential challengers like Amazon are likely to redirect focus to markets where they have already secured deals, such as the United States. Their exclusion from the European arena may limit the immediate growth of streaming‑only audiences but preserves the high‑production standards associated with Sky’s sports output.

The agreements also give Formula 1 a secure revenue stream for the next decade, supporting its expansion plans in emerging markets while maintaining a solid foothold in its traditional fan bases.

Looking Ahead Watch for how Sky leverages the extended rights to integrate new digital features, and whether Liberty Media will revisit its rights strategy as streaming competition intensifies globally.