Disney Unveils Mickey‑Themed Formula 1 Merchandise for 2026 Miami Grand Prix

**TL;DR** Disney will release new Mickey Mouse-themed Formula 1 merchandise online starting April 23, leveraging its global brand for the 2026 Miami Grand Prix, following recent promotional events in Shanghai.

The Walt Disney Company continues its strategic partnership with Formula 1, expanding its 'Fuel the Magic' campaign through new product offerings. This collaboration aims to merge Disney's iconic characters with the rapidly growing motorsport, reaching new consumer segments.

The Disney Store will launch an exclusive collection of Formula 1 merchandise online April 23 at 8 a.m. Pacific Time. This release precedes the 2026 Formula 1 Miami Grand Prix, scheduled from May 1 to May 3, 2026. The new collection includes items such as a pin and a crew fleece pullover, prominently featuring Mickey Mouse in racing motifs.

This product launch follows prior activations designed to build anticipation. Mickey and Minnie appeared in racing attire at Shanghai Disneyland in March as part of the broader 'Fuel the Magic' initiative. These appearances underscore Disney's global marketing efforts for the partnership.

This collaboration represents a clear commercial strategy. Disney extends its intellectual property into a high-growth global sport, targeting a broader demographic and generating new revenue streams. The multi-year lead time for the Miami event allows for sustained marketing efforts and product development, maximizing brand exposure and retail opportunities.

Observers will track the sales performance of this initial merchandise rollout and future Disney-F1 collaborations as both entities seek to expand their market reach.