Brad Jacobs Dedicates Olympic Gold to Sault Ste. Marie as Anita Boulevard Renamed Team Jacobs Way

**TL;DR** Brad Jacobs dedicated his second Olympic gold to Sault Ste. Marie, leading the city council to rename Anita Boulevard to Team Jacobs Way. He is the only men’s skip to have won two Olympic gold medals.

Context Brad Jacobs first won Olympic gold as skip for Canada at the 2014 Sochi Games. He captured a second gold at the February 2022 Winter Olympics in Beijing, becoming the first men’s skip to repeat the feat. After the victory, he returned to his hometown curling club, the Soo Curlers Association, where he began sliding stones at age ten.

Key Facts Jacobs told the crowd, “These gold medals are for you,” directing the honor to the community of Sault Ste. Marie. City council approved the renaming of Anita Boulevard to Team Jacobs Way to celebrate his achievement. He is the only men’s skip in Olympic history to have secured two gold medals.

What It Means The renaming ties a public thoroughfare directly to Jacobs’ legacy, potentially increasing local visibility for curling and tourism. His acknowledgment highlights the role of grassroots clubs in developing elite athletes, a point echoed by city officials and coaches. The gesture may inspire younger curlers in Sault Ste. Marie to pursue the sport with greater support.

Watch for Jacobs’ continued involvement with the Soo Curlers Association as he plans to remain active for another four years, and for any future municipal projects that celebrate local sports figures.