Apple Corps to Open Beatles’ 3 Savile Row to Visitors in 2027

The Georgian mansion at 3 Savile Row, long known for its tailoring houses, was the Beatles’ Apple Corps headquarters and the rooftop of their final 1969 concert. After leaving the site in 1976, the company bought the building back in May 2024 and announced a public opening two years later.

Across seven floors, the attraction – titled *The Beatles at 3 Savile Row* – will display items from the Apple Corps archives, host rotating exhibitions and operate a shop. The centerpiece will be a faithful recreation of the Let It Be studio where the band recorded their last album, plus guided access to the rooftop where the unannounced performance was filmed for the 1970 documentary.

Paul McCartney, who recently toured the mansion, said the walls hold “so many special memories” and praised the “impressive plans.” Ringo Starr called the project “like coming home.” Chief executive Tom Greene added that fans now photograph the façade daily, but will soon be able to walk inside, noting that the rooftop railings remain unchanged from 1969.

The reopening arrives amid a resurgence of Beatles activity. In 2023 the band topped the UK singles chart with “Now and Then,” a posthumous track that set a record 54‑year gap between number‑one hits. The same period saw a string of documentaries, a reissued Anthology series and new solo releases from McCartney and Starr, keeping the brand in the public eye.

London mayor Sadiq Khan described the project as “hugely exciting,” expecting it to draw visitors worldwide. The attraction will not only preserve a key piece of music history but also add a cultural draw to Savile Row, traditionally associated with bespoke tailoring.

What it means: The site will become a permanent, revenue‑generating showcase of the Beatles’ legacy, complementing recent media releases and likely boosting tourism in central London. Watch for ticket sales and the first exhibition schedule as the 2027 opening approaches.