Dua Lipa Sues Samsung for $15 Million Over Unauthorized TV Box Image

The suit was filed in the US District Court for the Central District of California on Friday. According to the filing, Samsung placed a photograph taken during Lipa’s 2024 Austin City Limits Festival performance on boxes for several TV models sold across the United States. Lipa says she first noticed the image in June 2025 after fans began sharing pictures online and dubbing the packaging the “Dua Lipa TV Box.”

The complaint alleges copyright infringement because Lipa owns the photo, trademark infringement for unauthorized use of her name and likeness, and misappropriation of her publicity rights. It also cites two Instagram comments highlighted by the plaintiff: one user said they would “get that TV just because Dua is on it,” another remarked that putting Lipa’s picture on a product helps sell it. Lipa’s lawyers state Samsung ignored repeated cease‑and‑desist demands. The filing notes Lipa’s existing brand deals with Puma, Versace, Yves Saint Laurent, Apple, Porsche, Chanel and her role as a global Nespresso ambassador.

If the court finds Samsung liable, the star could recover damages and set a precedent for how manufacturers treat celebrity images on product packaging. The case may prompt stricter clearance processes for using publicity rights in consumer goods. Watch for Samsung’s response and any potential settlement talks in the coming months.