White House Poised to Require 90‑Day AI Model Notice

*TL;DR: The White House could sign an executive order by Thursday that forces AI developers to give the government a 90‑day heads‑up before launching advanced models, a move aimed at curbing rising AI‑driven cyber threats.

Context The administration is preparing an executive order that would create a voluntary notification framework for frontier AI models—systems that push the limits of current technology. The order is expected as early as May 21, following a briefing that gathered major AI labs, cloud providers, chip makers, cybersecurity firms, and banks.

Key Facts - Developers would be required to submit their model to the government no later than 90 days before public release. Agencies such as the National Security Agency, Office of the National Cyber Director, Office of Science and Technology Policy, and Cybersecurity and Infrastructure Security Agency would decide which models merit review and would conduct a classified evaluation. - Industry groups are lobbying for a shorter notice period of two weeks, arguing that longer lead times could hinder competitive advantage. - Larger enterprises are already feeling the pressure of AI misuse: 58 % of firms with over $1 billion in revenue reported AI‑generated document or deep‑fake attacks in the past year, an 11‑point gap compared with smaller companies.

What It Means The proposed order seeks to give federal agencies early insight into potentially risky AI systems, allowing pre‑emptive risk assessments before the models reach the market. By involving the NSA and other security bodies, the government aims to identify threats such as deep‑fake weaponization or automated phishing that could exploit the same capabilities.

For developers, the 90‑day window introduces a new compliance step that could affect product timelines and competitive positioning. The industry’s push for a two‑week notice reflects concerns over intellectual‑property exposure and market speed.

For businesses, especially large ones already targeted by AI‑driven attacks, the order could translate into stronger defensive postures if the government’s review leads to guidance or restrictions on model deployment.

Looking Ahead Watch for the final text of the executive order and how agencies implement the classified review process, as well as industry responses to the proposed notification timeline.