Virat Kohli's Alleged Instagram Like Prompts Discussion on Algorithm Errors

TL;DR: Virat Kohli liked a model's photo from 11 weeks ago, then unliked it, but screenshots spread widely on Indian social media. He said the action was likely an algorithm mistake with no intent, while the model expressed happiness for the like but sympathy for the backlash.

Indian cricket star Virat Kohli's accidental like on a model's photo ignited a rapid spread of screenshots across Indian social media. The photo, showing German‑South African influencer LizLaz in a blue dress, had been posted 11 weeks earlier. Kohli, who has over 276 million Instagram followers, quickly removed the like, but users captured the interaction before it disappeared. He is married to Bollywood actress Anushka Sharma, and they have two children.

The incident echoes a similar episode earlier this year when Kohli's like on a photo of actress Avneet Kaur also drew attention, which he attributed at the time to the platform's recommendation system.

Fans first noticed the like and shared screenshots, causing the story to trend on platforms such as Twitter and Instagram. Kohli responded that the like was probably an algorithm mistake and asked the public not to assume any intention behind it. LizLaz said she felt happy about the like but later felt bad for Kohli after he unliked it, adding that she was surprised the episode became major news and appreciated his support.

The episode highlights how even minor interactions on large‑scale social networks can be amplified quickly when a high‑profile user is involved. It also raises questions about the transparency of recommendation systems and how users can verify whether an action was intentional or system‑driven. For brands and influencers, the incident underscores the potential reputational ripple effects of unintended engagements.

Observers will watch whether Instagram provides clearer logs of user actions or if Kohli's team issues a further statement to clarify the incident.