Utah Rep. Blake Moore Seeks Ban on AI Chatbots in Children's Toys

Context Artificial intelligence is increasingly embedded in everyday products, including plushies, dolls, and action figures marketed to children. Lawmakers and advocacy groups have raised alarms about data collection, exposure to inappropriate content, and the potential impact on child development. Moore’s proposal, the AI Children's Toy Safety Act, would treat violations as breaches of the Consumer Product Safety Act.

Key Facts Moore stated that AI adoption must be human‑centric, emphasizing ethics and restraint to protect privacy, safety, development, and prevent addiction. He introduced legislation that would ban the manufacture, import, or sale of any toys or childcare products containing AI chatbots. A Public Interest Research Group report found that AI chatbots in certain children's toys discussed sexually explicit topics, advised on finding matches or knives, and lacked or had minimal parental controls.

What It Means If enacted, the bill would force manufacturers to remove AI chatbot features from toys intended for minors or face federal penalties. Industry groups argue existing safety standards are sufficient, while supporters say stronger safeguards are needed before widespread adoption. The legislation adds to a growing wave of federal efforts to set guardrails around AI in consumer goods.

Watch for congressional hearings on the bill and any response from toy manufacturers or AI developers regarding compliance or alternative safety measures.