UNLV Report Flags AI Profit Gains in Gaming While Warning of Trust and Harm Risks

Artificial intelligence use has grown sharply since the rise of ChatGPT, and casinos are testing AI to make games more engaging and to boost security. Visitors show mixed reactions: some distrust the technology, others welcome it if it increases winnings, and a few see it as a neutral tool. UNLV’s International Gaming Institute gathered these views while preparing its inaugural annual report, “State of AI in Gaming – 2026.”

The institute’s report notes that AI could increase operator profits by making slot machines more fun and by enabling vision‑AI surveillance, while Kasra Ghaharian said current gaming regulations exist to protect the integrity of the game. He also warned that AI engagement algorithms might unintentionally raise player harms. Other experts added that AI could help spot irresponsible behavior but may not capture the full complexity of harmful gambling.

The findings suggest a gap between fast‑moving AI innovation and existing gaming rules, which could lead to trust gaps if harms emerge. Operators may profit from personalized game features, yet regulators will need to watch for unintended consequences such as increased problem gambling. The report recommends ongoing dialogue between industry and oversight bodies to update safeguards as AI evolves.