Terry Crews Hosts Cadillac’s 18‑Part YouTube Series on Its F1 Debut

Context Cadillac, a luxury division of General Motors, announced its Formula 1 team at the start of 2026 alongside partner TWG Motorsports. Terry Crews, known for *Brooklyn Nine‑Nine* and a longtime automotive enthusiast, was named Cadillac’s official ambassador that same year. The brand aims to leverage his visibility to reach broader audiences as it enters the sport’s global stage.

Key Facts Crews Control is an 18‑part YouTube docuseries hosted by Terry Crews that documents Cadillac’s Formula 1 debut. The first episode, now available, shows Crews visiting the team at Silverstone in January 2026 for the car’s inaugural track run. In that episode Crews stated that the absence of an American manufacturer in Formula 1 was the biggest misstep and that Cadillac’s entry corrects this omission.

What It Means The series provides Cadillac with a sustained content pipeline to explain its technology, team culture, and racing ambitions directly to fans. By framing its F1 entry as a correction of a historic gap, Cadillac positions itself as both a heritage brand and a modern challenger. The YouTube format allows real‑time feedback and data collection on viewer engagement, which could inform future marketing spend.

Watch for the next episode’s release schedule and any announcements regarding Cadillac’s first race‑weekend appearance later in the 2026 season.