Sky Secures Global F1 Rights to 2034, Extends Italian Deal to 2032

Context Formula 1’s media landscape has shifted dramatically as streaming services eye premium sports rights. In the United States, Amazon Prime Video recently secured a multi‑year deal for the sport, prompting Formula 1’s owners to reassess existing partnerships.

Key Facts - Sky Sport Italia confirmed that its F1 coverage will continue through 2032, keeping the race series on the dedicated Sky Sport F1 channel. - Sky UK, the parent of Sky Sport Italia, extended its global F1 rights to 2034, cementing a decade‑plus relationship with the championship. - Liberty Media, the commercial arm of Formula 1, negotiated the renewal privately to avoid public speculation and to block potential entrants such as Amazon Prime Video.

What It Means The dual‑year extensions lock the sport into Sky’s broadcast ecosystem across Europe for the next ten years. For Sky, the deal safeguards a flagship property that drives subscriber loyalty and advertising revenue. For Formula 1, the continuity reduces the risk of fragmented coverage and preserves a consistent production standard that fans expect.

By finalizing the agreement away from the public eye, Liberty Media signaled a strategic preference for established partners over new streaming challengers. The move also curtails Amazon’s momentum after its U.S. acquisition, limiting the platform’s ability to leverage F1 content for broader European expansion.

The extended partnership aligns with Formula 1 CEO Stefano Domenicali’s goal of stable, high‑quality distribution. It ensures that European audiences will receive uninterrupted live races, expert analysis, and ancillary programming on a familiar platform.

Looking Ahead Watch for how Sky leverages the extended rights to enhance digital offerings and whether Amazon will pivot to other motorsport properties in Europe.