Sky Extends Exclusive F1 Rights to 2034 in UK&I and 2032 in Italy After Record Viewership

Context Formula 1’s partnership with Sky began in 2019, making the broadcaster the sole home of the sport in the UK and Ireland. Over the past three seasons, total viewing in those markets rose 14%, culminating in the 2025 peak. In Italy, interest surged after Ferrari’s strong performance and Kimi Antonelli’s breakthrough win in China.

Key Facts - The 2025 season generated 162 million viewer hours on Sky Sports in the UK and Ireland, the highest ever for the channel. - Sky’s exclusive rights are now extended to the end of the 2034 season in the UK and Ireland and to the end of the 2032 season in Italy. - The agreement covers every practice session, qualifying, sprint and Grand Prix, plus streaming on NOW, F1 Kids content, and live coverage of the British Grand Prix on free‑to‑air TV in the UK. - In Italy, all races will air on Sky Sport F1, with simultaneous free‑to‑air broadcasts on TV8, including the Italian Grand Prix. - The deal also retains Sky’s rights to Formula 2, Formula 3, F1 Academy and Porsche Supercup, expanding the motorsport portfolio for subscribers. - F1 President Stefano Domenicali called Sky a “dedicated, trusted, and passionate partner,” highlighting the broadcaster’s role in growing the sport.

What It Means The extended contracts lock in a revenue stream for Formula 1 and guarantee Sky a decade‑long platform for premium motorsport content. For advertisers, the record viewership confirms a valuable audience that includes a 120% rise in under‑35 viewers and a doubling of female fans. Sky’s continued investment in storytelling and technology positions it to capitalize on the sport’s expanding global appeal, especially as British talent and young stars like Antonelli gain prominence.

Looking Ahead Watch how Sky leverages its extended rights to introduce new interactive features and whether the partnership drives further growth in younger and female demographics in the next season.