Racing Bulls Debuts Yellow Livery at Miami GP to Market New Energy Drink Flavor

Racing Bulls will appear in a bright yellow livery at the 2026 Miami Grand Prix, the third year the team has altered its car’s paint scheme for the Florida race. The change follows a pink design in 2025 and a rainbow‑themed wrap in 2024, when the squad raced under the RB name.

The yellow scheme serves a commercial purpose: it highlights the launch of a new flavor of the team’s energy drink. The branding extends to the drivers’ race suits, which Liam Lawson and Arvid Lindblad will wear in the same hue throughout the weekend.

Racing Bulls joins Cadillac and Alpine as the third team to reveal a one‑off livery for the Miami event. All three teams are using the visual shift to attract local attention and differentiate themselves on a circuit that draws a large U.S. audience.

The move underscores the growing synergy between Formula 1 teams and consumer brands. By aligning a product launch with a high‑visibility race, Racing Bulls can leverage broadcast exposure, social media buzz, and on‑site fan engagement. The yellow livery also creates a distinct visual cue for sponsors and viewers, potentially boosting merchandise sales tied to the special design.

For the team, the livery change does not affect technical performance, but it does add a marketing layer to the race weekend. Lawson and Lindblad’s matching suits reinforce brand consistency, turning the entire driver package into a mobile advertisement.

What to watch next: how the yellow livery influences fan interaction on social platforms and whether the energy‑drink promotion translates into measurable sales spikes after the Grand Prix.