Pluria Secures $2M Led by Sparking Capital, Funding Tops $6M

Pluria, founded in 2020 in Romania and Spain, provides a digital platform that enables companies to book nearby coworking spaces for employees who work from different locations, reducing reliance on a central office. By cutting daily commutes, the service aims to lower carbon emissions and support distributed teams seeking flexible work arrangements. The model gained traction during the pandemic as firms searched for alternatives to traditional headquarters that could adapt to shifting workforce needs. The company was launched by entrepreneur Andrei Crețu and Gabriela Drăghia, who previously co‑founded and exited the payment card startup 7card, bringing prior exit experience to the venture. Pluria’s mobile app lets workers reserve a desk or meeting room in a partner space with a few taps, streamlining administrative overhead and improving user experience.

Sparking Capital led the latest round, joined by Crescendo Ventures, Empty Ventures, and several angel investors who see potential in the future‑of‑work sector. After this investment, Pluria’s total funding exceeds $6 million, building on a prior $2 million round from Eleven Ventures in May 2023 and earlier seed contributions. The company reports that its network now spans 150 cities in Latin America and Europe, with more than 60 spaces in Bucharest alone and growing presence in Colombia, Mexico, Argentina, Spain, and Romania.

Pluria will allocate the fresh capital to three product areas: a self‑serve team solution for easy booking, expansion into additional cities where clients already operate, and a data layer that turns workspace usage into actionable insights for real‑estate planning. Investors appear confident that the hybrid‑work trend—mixing remote and office days—will sustain demand for flexible office alternatives that reduce overhead. Early adopters report reduced real‑estate costs and higher employee satisfaction scores, indicating early traction with enterprise clients. Observers should watch whether Pluria can convert its geographic reach into higher revenue per city and maintain growth amid evolving workplace policies and potential macroeconomic shifts.