Pandora Labels Lab‑Grown Diamonds with Carbon Footprint Data

*TL;DR Pandora now displays carbon‑footprint numbers for each lab‑grown diamond, revealing roughly a 90% emissions advantage over mined diamonds.

Context The jewelry market faces growing pressure to prove sustainability. Pandora, which stopped using mined diamonds in 2021, has shifted entirely to lab‑grown stones powered by renewable energy. In 2024 the company also completed a move to 100% recycled silver and gold.

Key Facts - Pandora places a carbon‑footprint label beside the traditional 4Cs—cut, color, clarity, carat—on every lab‑grown diamond. The label quantifies emissions from raw material production through cutting and polishing. - Independent life‑cycle assessment experts calculated the figures, and the study was verified by accounting firm EY. - Lab‑grown diamonds emit about 10% of the carbon generated by mined diamonds, a reduction of roughly 90%. - CEO Berta de Pablos‑Barbier said consumers now demand detailed product knowledge, making transparency a core brand driver. She added that Pandora will share its methodology with other jewelers.

What It Means The new labeling gives shoppers a concrete metric to compare the climate impact of their purchases, moving beyond the usual visual and quality criteria. By publishing the data, Pandora positions itself as a benchmark for industry transparency and may push competitors to adopt similar disclosures. The move also aligns with broader consumer trends favoring traceable, low‑carbon products.

Looking Ahead Watch for other jewelers’ responses and any regulatory steps that could make carbon‑footprint labeling a standard practice in the luxury market.