Octopus Energy CEO Says Spanish Consumers Might Tolerate Occasional Blackouts for 25% Lower Bills
Octopus Energy’s CEO says Spanish consumers might accept occasional blackouts for 25% cheaper electricity, as UK grid upgrade costs push bills toward £2,000.

TL;DR
Octopus Energy’s CEO Greg Jackson said Spanish consumers would accept occasional blackouts for electricity bills that are 25% lower. He argued that costly grid upgrades are inflating UK bills, which are set to hit almost £2,000 a year for dual‑fuel households from July.
Context
Jackson spoke at an industry conference on the anniversary of the Iberian blackout that left tens of millions without power in Spain and Portugal. He noted that many households now have home batteries (small storage units) that can keep laptops running for a couple of hours during an outage, making brief power losses less disruptive than before.
The CEO stressed he is not advocating blackouts but highlighting a trade‑off that some Spanish customers might accept. The outage disrupted trains, metros, traffic lights, ATMs, phone connections and internet access across the Iberian Peninsula.
Key Facts
A survey cited by Jackson indicates Spanish consumers would tolerate occasional blackouts if their electricity costs fell by a quarter. The annual cost of grid upgrades — investments in power lines and substations — added to energy bills has risen from £254 in summer 2021 to £457 today.
Meanwhile, the average dual‑fuel (combined gas and electricity) energy bill is projected to reach nearly £2,000 per year starting July. The projection comes from the latest energy price cap announcements by the UK regulator (the regulator‑set limit on what suppliers can charge).
What It Means
Higher grid investment costs are being passed directly to consumers through their bills, contributing to the upward pressure on energy prices. If Spanish households are willing to accept occasional outages for lower bills, it suggests flexibility measures such as home storage could reduce the need for expensive network upgrades.
Surveys show that bill sensitivity remains high among UK households, with many citing affordability as a top concern. In the UK, continued spending on grid infrastructure without clear cost‑benefit analysis risks locking in high bills for years to come.
What to watch next: whether regulators will scrutinize grid upgrade expenditures and whether home battery adoption grows enough to offset the need for costly network reinforcement.
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