National Cleveland Wynnum Manly Deal Nears 1,000 Properties

First National Cleveland is part of the First National Real Estate cooperative, a brand that pools franchise fees and returns savings to member offices. Since 2014 Cleveland has used those savings to acquire four rent rolls, steadily growing its footprint. The Wynnum Manly purchase adds offices in both Brisbane City and Redland City, extending the company’s reach across the Brisbane Bayside corridor. For Ryan McCann, the deal is personal: as a teenager he was taken on a property tour by Ken Isaacs, who later became his mentor and business associate. The cooperative structure means Cleveland pays lower franchise fees than independent rivals, freeing capital for acquisitions.

The transaction brings Cleveland’s managed portfolio to just under 1,000 properties, a count that includes every residential and commercial unit under its administration. Ryan McCann said Ken Isaacs "turned up unannounced and told me to get in his car," describing the mentorship that shaped his career, and called the purchase a genuine full‑circle moment after nearly thirty years. Independently, First National Cleveland has been ranked the network’s number one sales office for two consecutive years, based on total transaction volume reported by the cooperative.

The larger portfolio gives Cleveland greater scale to attract institutional investors and to compete for large‑scale land sales in the Bayside market. Kelly Isaacs, former principal of Wynnum Manly, will remain in the First National network as a Business Development Manager, ensuring continuity for clients transitioning from the acquired office. Janelle McGregor, the senior property manager from Wynnum Manly, also joins the Cleveland team, preserving service standards. Analysts will watch whether Cleveland continues to reinvest franchise‑fee savings into additional rent‑roll acquisitions. And how quickly the integrated teams achieve cross‑selling targets over the next fiscal year.