Magnific Launches €10 Million Fund to Cut AI Costs for European Creative Teams

TL;DR: Magnific’s €10 million fund gives European and UK creative teams a 30% discount on its Business plan and extra credits, aiming to turn AI tools into production‑ready assets.

Creative departments across the continent face relentless pressure to churn out more content, in more formats, for more markets, while preserving brand quality. The new Magnific Fund targets that challenge by providing financial incentives and training to embed AI into everyday workflows rather than keeping it as a side experiment.

The Málaga‑based platform, formerly Freepik, announced the €10 million initiative this week. Selected participants receive a 30% discount on the Magnific Business subscription for the first twelve months, applied to monthly renewals, plus an additional 30% off any extra credit purchases during that period. The offer applies to teams of any size, with personalised onboarding for groups of 30 seats or more.

Beyond price cuts, the programme bundles access to an expanded training suite. The AI Marketing Playbook delivers ready‑to‑use prompts and real‑world case studies, while on‑demand videos, monthly live webinars, and ongoing support help teams adopt six production workflows—from generating packaging concepts before a product exists to producing a full TV commercial in a week.

Magnific’s AI Suite consolidates image generation, video creation, upscaling, and a library of over 250 million stock assets in a single workspace. Brands such as Puma, Alain Afflelou and Carl’s Jr. already use the platform to automate creative processes, suggesting the technology can handle high‑volume, multi‑language campaigns without adding production complexity.

The fund primarily serves SMEs and in‑house creative teams in the EU and the UK, though organisations outside Europe may apply for case‑by‑case review. By lowering the cost barrier and providing structured training, Magnific hopes to accelerate the shift from experimental AI pilots to fully integrated production pipelines.

What it means: If the discount drives widespread adoption, AI‑generated assets could become a standard part of campaign roll‑outs, reducing reliance on external agencies and shortening time‑to‑market. Watch for early adopters’ performance data and any follow‑on funding rounds that could expand the programme beyond its initial €10 million pool.