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LIV Golf Faces Funding Gap After 2026 as New Board Takes Charge

Saudi Arabia's PIF will stop financing LIV Golf after 2026. The league names Gene Davis as chair and aims for profitability on most teams.

Marcus Cole/3 min/US

Sports Analyst

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LIV Golf Faces Funding Gap After 2026 as New Board Takes Charge
Source: EuOriginal source

Saudi Arabia’s Public Investment Fund will stop funding LIV Golf after the 2026 season, and the league has installed a new board led by Gene Davis while projecting profitability for most of its teams.

LIV Golf, the Saudi‑backed breakaway tour, announced a major shift in its financial structure. The Public Investment Fund (PIF), which supplied the bulk of the league’s capital since its 2022 launch, confirmed it will withdraw its support at the end of the 2026 season. The decision aligns with PIF’s broader investment strategy and current macro‑economic conditions.

In response, LIV Golf unveiled a newly created board. Gene Davis, formerly of Pirinate Consulting Group, will serve as chairman, with Jon Zinman of JZ Advisors joining as a fellow director. The board’s mandate is to secure long‑term partners and transition the league to a multi‑partner, franchise‑based model.

The league’s financial outlook shows optimism despite the looming funding gap. LIV projects that ten of its thirteen teams will be profitable this year, a notable improvement given the $5.3 billion spent since inception and the $30 million prize pools at each event. CEO Scott O’Neil has emphasized the need for a sustainable business plan once PIF funding ends.

The funding withdrawal raises questions about player retention. LIV’s high‑profile signings—Bryson DeChambeau, Brooks Koepka, Phil Mickelson, Cameron Smith and Jon Rahm—were secured with contracts funded largely by Saudi capital. Without that backing, the league must rely on new investors to honor existing deals and attract future talent.

Strategically, the shift mirrors a broader trend in sports where leagues seek diversified revenue streams rather than reliance on a single sovereign wealth fund. By moving toward a franchise model, LIV hopes to emulate structures used by major leagues such as the NFL, where team owners contribute to collective growth.

What to watch next: the pace at which LIV Golf secures alternative capital, the impact on player contracts, and whether the new board can deliver on its profitability targets before PIF’s exit in 2026.

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