Jeff Bezos' Project Prometheus Seeks $10 Billion Round at $38 Billion Valuation

Project Prometheus seeks $10 billion at a $38 billion valuation while Bezos explores a $100 billion fund for industrial‑AI partners.

Project Prometheus is a secretive artificial‑intelligence startup cofounded by Jeff Bezos in November 2023. It focuses on physical AI—systems that direct robots and machinery in factories, aerospace lines, and semiconductor plants—rather than chatbots or pure software. The company has been hiring engineers from OpenAI, Google DeepMind and xAI, and leasing office space in San Francisco to build a team of roughly 50‑200 people.

The startup is currently negotiating a new financing round of about $10 billion. If closed, the investment would value the company at roughly $38 billion post‑money, according to people familiar with the talks. A spokeswoman for Project Prometheus declined to comment on the size or timing of the round.

Separately, Bezos is in early discussions with investors from the Middle East and Southeast Asia to raise as much as $100 billion for a dedicated fund. That fund would acquire or take stakes in companies that could use Project Prometheus’ physical‑AI technology to improve manufacturing, aerospace assembly, or chip production.

The startup also faces pressure from well‑funded peers targeting physical AI, such as Periodic Labs, which was founded by a former OpenAI research vice‑president. These competitors have already secured partnerships with major manufacturers and are building their own talent bases.

What this means is that Bezos is betting large on AI that works inside heavy industry, a niche where rivals like OpenAI and Anthropic have less presence. The proposed $10 billion round would dwarf the startup’s initial $6.2 billion seed and give it firepower to compete for talent and infrastructure against established AI labs. The $100 billion fund, if materialized, could reshape supply‑chain investment by linking AI development directly to industrial buyers.

Watch for whether the $10 billion round closes in the coming weeks and whether Bezos secures commitments for the $100 billion industrial‑AI fund, as those outcomes will signal how quickly Project Prometheus can move from stealth to scale.