Fresh People Raises €2.6 M to Deploy AI Leadership Copilot Booster

Context Valencia‑based Fresh People, founded in 2020, builds AI tools that turn people management into a growth engine. The startup announced a €2.6 million financing led by Inveready, with participation from Archipiélago Next, Successful Fund, former BBVA executive Paloma Tejada and other European and Mexican entrepreneurs. The capital will fund the launch of Booster and the company’s push into new markets, notably Mexico.

Key Facts - Booster is positioned as a proactive “copilot” that integrates into managers’ daily workflow, shifting technology from a data store to a decision‑making aid. CEO José J. Burgos describes it as a means to scale talent management while freeing managers from administrative overload. - The platform already serves more than 2,000 managers across clients such as Acciona, LaLiga and Kave Home. - Internal data show AI‑driven goal setting raises goal achievement by more than 45% and cuts employee attrition by 23%. - Fresh People’s AI‑native architecture adapts to each user, supporting leadership development, performance tracking, team effectiveness and cultural change. - The new digital hub booster.team will centralise the service offering and streamline customer support.

What It Means The infusion of €2.6 million signals investor confidence in AI solutions that address the “people gap” between corporate strategy and day‑to‑day execution. By embedding AI directly into existing management tools, Booster aims to reduce the mental load on leaders, potentially reshaping how mid‑size and large enterprises handle performance management. If the reported 45% lift in goal attainment scales across a broader client base, the product could set a new benchmark for AI‑enhanced talent management.

Looking Ahead Watch for Booster’s rollout in Mexico and its impact on Fresh People’s revenue growth, as well as any follow‑on funding rounds that could accelerate its global expansion.