Ferrari Adds Handling Speciale to Purosangue SUV
Ferrari launches Handling Speciale for the Purosangue SUV, adding active suspension to improve handling as SUVs claim 60% of European sales.
TL;DR: Ferrari unveiled a Handling Speciale package for its Purosangue SUV, adding active suspension to sharpen handling as SUVs capture 60% of European sales.
Context
Ferrari launched the Purosangue in 2023, marking its first SUV offering. The move came as lifted hatchbacks accounted for about 40% of sales in the US and China, far below Europe’s share. Maranello engineers felt the Purosangue’s dynamics needed refinement.
Key Facts
- SUVs represent 60% of new vehicle sales in Europe. - The Handling Speciale option adds active suspension calibration that reduces roll, pitch, and yaw. - Ferrari says the upgrade makes the Purosangue feel more compact than its 16.3‑foot length would suggest.
What It Means
The package aims to preserve Ferrari’s sporty character while meeting SUV demand. By improving body control, Ferrari hopes to attract buyers who value both performance and practicality. Competitors may respond with their own tuning upgrades.
Watch for sales data on the Purosangue with Handling Speciale and whether rivals introduce similar suspension tweaks.
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