Fadekemi Erinle Wins 22km Race as QShelter Links Fitness Event to 2004 Estate Vision

Fadekemi Erinle secured victory in the female 22km marathon at the 2004 M00VE Experience, an event QShelter Limited used to promote its 2004 Estate project and address Nigeria's housing needs.

QShelter Limited, a digital property platform, partnered with The Fitness Religion Company to host the inaugural 2004 M00VE Experience. This fitness and lifestyle event took place at the 2004 Estate along the Lagos Coastal Road corridor. The initiative connected physical activity with strategic property development goals.

Fadekemi Erinle won the female 22km marathon, a highlight of the event’s competitive segments. The 2004 M00VE Experience featured various activities, including mini-marathons, fun races, and strength competitions, drawing participants from across Nigeria.

The event actively promoted the 2004 Estate project. Kola Sowande, Chairman of QShelter Limited, stated the initiative aims to raise awareness and contribute to reducing Nigeria's housing deficit. The company plans to make the M00VE Experience an annual event.

Gbenga Alamu, Chief Operating Officer of QShelter Limited, confirmed the event’s deliberate planning. Organizers leveraged the local fitness culture to build a community. This community focuses on housing, lifestyle, wellness, and long-term value for future residents.

QShelter’s strategy positions fitness events as a direct engagement tool for real estate projects. By integrating wellness and community, the company seeks to attract potential homeowners and investors to its 2004 Estate development. This approach links health-conscious living with property investment.

Future events will demonstrate the long-term impact of this strategy on property engagement and Nigeria’s housing sector.