Cadillac Launches 18‑Part YouTube Series Crews Control to Chronicle Its Formula 1 Debut

Context Cadillac entered Formula 1 as a constructor in 2026, partnering with TWG Motorsports and backed by General Motors. The move ends a several‑year gap without an American‑branded constructor on the grid. Terry Crews, known for his role in *Brooklyn Nine‑Nine*, was named Cadillac’s ambassador early this year and now serves as the series host and a self‑described “professional hype man.”

Key Facts The docuseries Crews Control consists of 18 episodes and is available on YouTube. Episode one, released now, features Crews at the Silverstone circuit during Cadillac F1’s inaugural track run in January 2026. In a recent interview, Crews stated that the absence of an American manufacturer in Formula 1 was a major misstep that Cadillac has now corrected.

What It Means The series provides a behind‑the‑scenes look at Cadillac’s technical development, team culture, and fan engagement as it navigates its rookie season. By framing the entry through a celebrity host, Cadillac aims to broaden F1’s audience in the United States while showcasing its engineering capabilities.

Watch for Cadillac’s first points finish later this season as the team continues to develop its car throughout the 2026 campaign.