Cadillac Deploys 50-Star Livery for Its Formula 1 Home Race

The design integrates the Stars and Stripes into the team’s black and white palette, with the front wing displaying 50 stars, each representing a U.S. state. This visual language signals a formal entry into a new market for the brand.

Cassidy Towriss, Cadillac F1 Chief Brand Advisor, described the livery as a deliberate and confident extension of the team’s identity, emphasizing its importance as their first home race. He stated that the team required a design that allowed fans to immediately recognize their presence on track.

Drew Cukor, President of TWG AI, framed the livery as a statement of identity and intent, highlighting the shared American heritage and ambition of the partnership. The collaboration unites two brands around a commitment to push boundaries and innovate at scale.

What to watch next is how this national symbolism translates on track performance and fan engagement during the race weekend.