Brad Jacobs Dedicates Olympic Gold to Sault Ste. Marie as Anita Boulevard Renamed Team Jacobs Way

**TL;DR** Brad Jacobs dedicated his two Olympic gold medals to Sault Ste. Marie as the city renamed Anita Boulevard to Team Jacobs Way. He is the only men’s skip to win back‑to‑back gold, a feat he called harder the second time.

## Context Jacobs grew up in Sault Ste. Marie, learning to curl at the Soo Curlers Association under longtime coach Tom Coulterman. He first won gold at the 2014 Sochi Games and repeated the victory in February 2026 at Cortina, becoming the first men’s skip with two Olympic titles. At 40 years old, Jacobs also captured the inaugural Rock League championship in Toronto the weekend before the ceremony. The Sunday event drew members, family, friends and fans who watched his rise from a 10‑year‑old learner to Olympic champion. The city council voted earlier this week to rename the street that holds his childhood address in his honor.

## Key Facts - Jacobs said his gold medals belong to the people of Sault Ste. Marie. - He is the only men’s skip to have won two Olympic gold medals. - Anita Boulevard will become Team Jacobs Way after council approval. - He said he felt made for the Olympics and calm upon arriving in Italy.

## What It Means The renaming ties Jacobs’ personal achievement to municipal infrastructure, reinforcing the city’s identity as a curling hub. It also provides a tangible landmark for youth programs and may boost local tourism and sponsorship opportunities. Renaming a street after an athlete can increase municipal visibility and may encourage investment in local sports facilities. The city plans to install signage reflecting the new name within the next month. Jacobs noted he still has about four competitive seasons left and plans to increase his community involvement after retiring from elite play.

## What to watch next Monitor how the new street name influences youth enrollment at the Soo Curlers Association and whether Jacobs follows through on his pledge to give back locally after his competitive career ends. Watch for any official announcements regarding youth curling grants tied to the renamed street.