Baedal Minjok’s AI food describer earns 4.5/5 from blind users ahead of Disability Awareness Day

Baedal Minjok, Korea’s largest food‑ordering platform, built an AI system that reads menu images and speaks detailed descriptions of dishes. Woowa Brothers, the platform’s operator, partnered with AI startup Connect Brick to create the audio descriptions, which cover color, doneness, and ingredient appearance. The technology moves beyond basic screen‑reader text reading to vivid spoken narration.

In a three‑day test at Shiloam Vision Center for the Blind in Seoul’s Gwanak District, thirty visually impaired users listened to the AI descriptions and scored them an average of 4.5 out of 5. One participant said, “I can picture the food in my mind.” Kim Jung‑hyun, head of Woowa Brothers’ sustainable management office, stated the firm will “carry out corporate social responsibility of improving accessibility so that everyone can equally benefit from technological advantages without discrimination.”

The high rating shows the AI tool meets a real need for richer menu information among blind consumers. By tying the release to Disability Awareness Day, Woowa Brothers signals a commitment to inclusive design. Industry observers should watch whether other delivery platforms adopt similar audio description features and how the tool scales across Baedal Minjok’s national network.